Soft B is a new fashion brand, launched in 2013, and inspired by a feminine bohemian style. Each collection contains clothing and accessories, which makes it easy to build co-ordinating outfits and layer them for a stylish look. They design and make four annual collections that are produced in soft textured natural fabrics, and they use a delicate and harmonious palette based on current season's trending colours. It is a sister label to InTown, and both have a great reputation for delivering high quality collections at reasonable prices.

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